The business landscape of 2025 places unprecedented demands on channel partners and distributors. They must rapidly learn new products, clearly communicate a differentiated value proposition, and deliver consistent results—often across diverse geographic areas and...
In today's rapidly evolving marketplace, the ability to build, nurture, and empower effective sales and distributor networks is a decisive factor for business success. Sales channels are under constant pressure to deliver, yet maintaining strong performance...
Corporate and industrial training has long relied on video content as a cornerstone of workplace learning strategies. And for good reason: video is accessible, visual, and consistent. Yet recently, many organizations have found their investments in video training...
Having spent over 30 years in industrial automation and manufacturing, I've observed first-hand one perennial challenge: keeping audiovisual training content current and relevant. It’s something that companies grapple with day after day. Despite acknowledging its...
In today's fast-paced world, the way we learn and absorb information is evolving rapidly. Among the various learning styles, visual learning stands out as a particularly effective method, especially in technical training. This blog post explores why people prefer...
In today’s fast-paced business environment, time and cost efficiency are crucial in producing effective training materials. Traditional methods of creating and updating training content can be both time-consuming and expensive. However, leveraging the latest...
In today’s fast-paced industrial environment, the reluctance to read user manuals is becoming increasingly evident. This trend is not just a minor inconvenience but a significant shift that is reshaping how companies approach training and development. Let’s explore...
Developing robust sales processes is not a one-time task but an ongoing journey. By treating sales process development as an iterative project, we can continuously refine and enhance our strategies to meet evolving market demands. 🔄 Embrace Iteration: Just...
In today’s fast-paced business environment, change is inevitable. Whether it’s adapting to new market conditions, integrating innovative technologies, or restructuring teams, organizations must navigate change effectively to stay competitive. One powerful approach to...
Introduction: In the competitive world of industrial B2B sales, the quality and relevance of topics discussed during customer meetings can significantly impact the success of your sales efforts. Aligning these discussions with client needs and strategic goals not only...
In the industrial B2B sector, the effectiveness of sales training is pivotal, yet measuring its impact requires a nuanced approach. Over the years, I’ve had the privilege of leading and refining sales training programs, and I’ve learned that tracking the right metrics...
What is the true capability of the service personnel? How well developed are the partners? How many experts we have available with specific certifications – right now? How can we identify competence development needs by geographical location? All above are challenging...
This afternoon we run a Teams workshop with ABB Service sales team. Before the workshop participants had been working on interactive self learning content to prepare. During the workshop we focused on sharing more ideas and finding solutions to indicated challenges....
Maybe remote training reducing impact on #co2emissions is clear to many. Anyway, I got inspired today and wanted to find out the reduction in flight travel alone. My parameters for the training:- 15 participants from European countries- 1 day workshop- no...
I am honored to lead a new global sales training program kick-off today to drive my customer's #sales growth. Training program goals to support solution portfolio sales:•Increase collaboration•Drive actions•Increase sales leads•Improve hit rate The hybrid...
I really enjoy helping to build and deliver multicultural hybrid training programs with measurable targets. It is so great to see concrete new business activity coming out from the sales trainings. In my view this is really important for international solution sales...
Dozens of delivered hybrid training projects during past two years have been exciting and continuous development of the concept. Few of my learnings during this time: - Solution sales training have to be a journey- Coaching and driving concrete action during the...
It is hard to imagine better news from a running coaching program update call with customer. This is what we together been targeting and now we are getting measurable results. Even better is that we have also seen the leads turning to orders for my client. This is...