Learning

Clarifying the customer benefits

Clarifying the customer benefits

"Clarified communication of customer benefits" is very common target set by our customers at the start of a sales development project. This sounds quite simple. Yet in many organizations there are variety of opinions among sales and between product management and...

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Working multicultural – 25 countries

Working multicultural – 25 countries

A milestone crossed for our company in multinational participation of trainings. We have now had people from 25 countries around Europe, Asia, Middle East and Africa joining in customized hybrid trainings combining self-learning and virtual workshops. 94% of latest...

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Learnings from the hybrid trainings

Learnings from the hybrid trainings

Dozens of delivered hybrid training projects during past two years have been exciting and continuous development of the concept. Few of my learnings during this time: - Solution sales training have to be a journey- Coaching and driving concrete action during the...

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