“Clarified communication of customer benefits” is very common target set by our customers at the start of a sales development project.
This sounds quite simple. Yet in many organizations there are variety of opinions among sales and between product management and front end people. These differences can lead to confusion among customers and to ineffective marketing and sales actions.
We help our clients to solve this by developing hybrid programs combining interactive online learning and workshops.
The process help improving communication within the team. Results are coherent, yet personal and pragmatic customer focused actions.